Say goodbye to ezlink cards!
Singapore trains and buses now accept Mastercard credit and debit cards.
We needed to get commuters to start tapping on buses & trains, so we just picked the right time of the day to give them reasons to do so.
An ad that pops up during peak-hour (A.M)
An ad for those miserable rainy days
One for off-peak pour (Afternoons and Late Nights)
FYI, we weren’t allowed to SAY e.z.link or travel cards!
Something about ruining relationships with the Singapore Land Transport Authority.
i needed to see it to believe it, and just for the record….the media space worked!
In-train decals showed people benefits of never having to waste time at top up machines.
And finally, some peripheral touches
Note: The 1st version of the tech needed commuters to activate this feature at top-up machines.
