Your A-T-M Card

A small campaign with a small budget and a small ask - encourage Indonesians to pay with their Debit cards instead of cash.

Indonesians treat their Debit cards as the key to their vault. i.e an ATM card.

We wanted to get them to give up this habit (or at-least reduce it).

We reminded cardholders that their ATM card is indeed a Debit card, just by giving the term A-T-M a new meaning.

First, we began with some examples of use cases.

Next, for those who feared card safety over cash, we gave them some reasons to believe.

We also got some of Indonesia’s most popular KOLs to join us, adding their own flavour to the story.

Finally, some geek language.

A huge shout out to the incredibly talented Paul Kotynskiki & Elaine Villanueva for helping us bring this campaign to life.