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5% Pledge

! WARNING: B2B WORK ALERT !

We turned a Cigna conference into an action oriented movement to support mental health initiatives in the workplace, And got business leaders to join the movement.

below’s the more formal version of the story.

Mental health in the workplace has been dangerously on the rise. More companies are trying to promote a positive work environment, but most fail to succeed.

Real change takes time and commitment from those who are on the top. The leadership needs to be part of the transformation as active agents and use their voices to shift mental health from an individual issue to a collective priority.

We created The 5% Pledge, a public commitment designed for CEOs and senior leaders to create and implement effective mental health initiatives within their companies.


By dedicating 5% of their working hourse to the cause.



In the campaign hub, senior leaders can take the pledge and get more information on mental health in the workplace, such as:

A message from Cigna’s CEO

Reasons to believe why companies can benefit from the pledge

Access to Cigna’s experts, a Starter Pack & a free Health Risk Assessment

As a health partner to global companies, Cigna created a programme to help leaders succeed.


Note: This section is a work.in.progress. The programme is still in its infancy & more impact related numbers are being determined with our client.